SAPnav™ Programme Name and Theme

SAPnav™ Upgrades Direct Mail Presentation Box

SAPnav™ SAP International Exhibition Guide

SAPnav™ Upgrades Campaign

How do you convince companies using SAP to upgrade and make complicated IT issues easy to understand?

Originate

With the latest SAP ECC 6.0 release available for upgrade, Atos Origin briefed Marketing Team Direct to design, manage and implement a lead generation programme that would provide qualified leads and pipeline business for their sales force. As a leading Global SAP partner, it was important that we created a platform for all SAP related communication that was memorable, relevant and intelligent. The result was the creation of a programme called SAPnav™. In order to deliver the SAPnav™ proposition, a SAP master database was created from multiple sources ready for verification and targeting.

Integrate

Marketing Team Direct integrated data, high level telephone based company landscaping and relationship building, low volume, low cost direct mail and event support to drive prospect organisations into pre-upgrade Awareness Sessions. We produced a sales cycle roadmap that has created a contact strategy and key stage sales support material including elevator pitch, fact sheets, case studies and presentations. TomTom satellite navigation systems uniquely re-packaged as SAPnav™, have been used as competition prizes at events and sent to high value prospects. A SAPnav™ microsite is also under development.

Accumulate

The financial results and future potential of this campaign are confidential, but SAPnav™ is resonating as the SAP offering from Atos Origin. If you would like more details about the results generated please contact us for details.

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Campaign elements

Programme name and theme
Contact strategy
Database creation
Database verification
Fact sheets
Email scripts
Sales support roadmap
Telesales lead generation
Low cost, low volume direct mail
High value, low volume Tom Tom package
Exhibition support material
Sales Conference display material
Website

“Not only has Marketing Team Direct delivered a highly integrated lead generation programme, but they have given us SAPnav™, an idea that is gradually being incorporated in all our SAP communications.”

Sue-Ann Tappan, Head of Private Sector & Systems Integration Marketing - Atos Origin

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