Atos Origin is a leading international IT services provider. They design, build and operate IT solutions for large multi-national clients in carefully targeted industry sectors.
Marketing Team Direct works closely with Atos Origin UK on lead generation initiatives across their Systems Integration service line. With annual revenues of more than €5.4 billion and over 50,000 people in 40 countries, they are the Worldwide Information Technology Partner for the Olympic Games.
Knowing your audience
Marketing Team Direct has worked with
Atos Origin UK’s Sales and Marketing teams to clearly identify and qualify appropriate prospect organisations. Using
SAP and
Atos Origin source data, we built, and now manage, a
powerful prospect database. Through regular
relationship building via
phone,
direct mail and
digital communications, we ensure that
Atos Origin have a complete and up-to-date picture of every prospect organisation and are appropriately placed to start a dialogue early in any decision making process.
Packaging the proposition
Working with
Atos Origin to
integrate Sales and Marketing activity into one joined-up process has meant that their prospect customers are managed much better.
Marketing Team Direct has created campaign brands and themes that have united departments, driven
integrated marketing and led
successful sales activity. Take a look at the
SAPnav™ case study to see how this approach has brought real and tangible results.
