Atos Origin is a leading international IT services provider. They design, build and operate IT solutions for large multi-national clients in carefully targeted industry sectors. Marketing Team Direct works closely with Atos Origin UK on lead generation initiatives across their Systems Integration service line. With annual revenues of more than €5.4 billion and over 50,000 people in 40 countries, they are the Worldwide Information Technology Partner for the Olympic Games.

Knowing your audience

Marketing Team Direct has worked with Atos Origin UK’s Sales and Marketing teams to clearly identify and qualify appropriate prospect organisations. Using SAP and Atos Origin source data, we built, and now manage, a powerful prospect database. Through regular relationship building via phone, direct mail and digital communications, we ensure that Atos Origin have a complete and up-to-date picture of every prospect organisation and are appropriately placed to start a dialogue early in any decision making process.

Packaging the proposition

Working with Atos Origin to integrate Sales and Marketing activity into one joined-up process has meant that their prospect customers are managed much better. Marketing Team Direct has created campaign brands and themes that have united departments, driven integrated marketing and led successful sales activity. Take a look at the SAPnav™ case study to see how this approach has brought real and tangible results.