Accumulate
Advertising and marketing folk are full of fine words. In the final analysis there is one that particularly interests us: results. Though there is another that has a direct correlation: accountability.If at the conclusion of the exercise we haven’t achieved something that you can clearly measure and quantify then we will have failed you and failed ourselves. And whilst there is apparently a first time for everything, this is one we’ve yet to experience.
So there you have it; the Marketing Team Direct way of doing things.
Originate – a killer brief, then a killer concept.
Integrate – a seamless, coordinated, cross-channel presence.
Accumulate – reap the rewards; be they in pure sales, increases in awareness, the creation of a valuable database; something definite and tangible.
In spite of what many others may tell you, there is no magic bullet to this business. However by sticking rigidly to these three disciplines they’ve served us and our clients well.